Beyond Traditional Accountancy

Modern accountancy is about so much more than just bookkeeping, tax returns and putting your receipts in a spreadsheet.

As a team of chartered accountants that have helped businesses of all sizes to succeed, we believe business owners deserve more from their accountants.

Of course, we still handle the normal accountancy tasks like bookkeeping, VAT returns, and company accounts, but our real strength is working with you to help you identify your opportunities for growth and help you build a great business, so that you can have a great life. 

Our tried and tested approach starts with finding your GrowFactor, and then mapping out a bespoke growth plan for your business. Once we’ve got real goals outlined, we’ll track and measure your performance, and help you to take total control of your numbers.

We’re a nimble, friendly and agile team who believe the world is ready for a new breed of accountants.

Think of us as the accountants your business needs.

Beyond traditional accountancy.

Meet the team

We’re a new breed of modern accountants. With tight-knit teams across the country, we’re all about the numbers, but we’re not boring. We believe business should be fun and our energy and enthusiasm makes us lots of fun to work with.

Simon Kallu - Chief Growth Director & Founder



Three years at KPMG, two years at Thomas Cook, one year with Paramount Pictures and 7+ years running GrowFactor.

Outside of work, he's happiest...

spending time with his lovely wife, Kiran, and his boys, Caleb and Jax.

Make his day with...

a pint of Guinness.

Yasser Khan - Senior Growth Director



Trained and qualified with Haines Watts and two years at Silver Levene.

Outside of work, he's happiest...

playing sports such as hockey, running, cycling and swimming with his son.

Make his day with...

a sushi lunch.

Jessica Sanghera - Senior Growth Manager

Part-qualified ACA


Training at GrowFactor.

Outside of work, she's happiest...

scouring cities for the ultimate combination of good food and an even better view.

Make her day with...

a lychee martini.

David Watson - Senior Growth Manager

ACA (in progress)


Training at Deloitte LLP and GrowFactor.

Outside of work, he's happiest...

playing rugby and cooking for myself and my partner.

Make his day with...

a sticky toffee pudding.

Geralyn Calangi - Payroll Officer



6 years in Payroll Industry with Managerial Experience at IBM Business Services.

Outside of work, she's happiest...

Spending time watching movies specifically psychological thrillers and horror movies.

Make her day with...

belgian and dark chocolates.

Erwin Arellano - Bookkeeper



Accounting, payroll and audit background for multinational companies in the Philippines and Dubai.

Outside of work, he's happiest...

with my laptop on my big couch and streaming my fave videos on Youtube and a full body massage on the weekend!

Make his day with...

a cup of freshly brewed coffee and a doughnut.

Michelle Gonzales - Bookkeeper


8 years of experience in Accounts Receivable, Accounts Payable, General Accounts.

Outside of work, she's happiest...

going out with her best friend, watching local movies and trying out foods at any restaurants they like.

Make her day by...

listening to her favorite singers and singing along with them.

Lucy Elizabeth Moffat - Marketing Executive

BA (Hons)


Background in Management, Events and Customer Service Consulting.

Outside of work, she's happiest...

travelling to as many countries as possible.

Make her day with...

a large portion of mushroom pakora and chilli sauce!

Freddie Santos Jr - Marketing Assistant


Digital Marketing background with years of experience in content and search engine marketing.

Outside of work, he's happiest...

catching up with friends and trying all kinds of sports and fun activities.

Make his day with...

sweet words like, lunch is on me.

Our partners

In addition to our core team, we also rely on the expertise of our partners:

Garry (R&D Technical Tax Partner).

Adam Owens (Chartered Tax Partner).

Edward (Legal Partner).

Marc Norris (IFA Partner).

Back office team

All our back office team are fully qualified accountants with many years of experience. They are members of our team, but they live in a different location. This enables us to offer more cost effective pricing, support your business overnight, and access expertise outside of the UK market.


Do you know which areas of your business are underperforming? Take our GROWTH assessment and we’ll send you a tailored growth plan for free.