Our story

Modern accountancy is about so much more than just book keeping, tax returns and putting your receipts in a spreadsheet.

As a team of chartered accountants that have helped businesses of all sizes to succeed, we believe business owners deserve more from their accountants. Of course, we still handle the normal accountancy tasks like book keeping, VAT returns, and company accounts, but our real strength is working with you to help you identify your opportunities for growth and help you achieve the success you’ve always dreamed of.

Our tried and tested approach starts with finding your GrowFactor, and then mapping out a bespoke growth plan for your business. Once we’ve got real goals outlined, we’ll track and measure your performance, and help you to take total control of your numbers.

We’re a nimble, friendly and agile team who believe the world is ready for a new breed of accountants. Think of us as the accountants your business needs.

A case study: us

You might think the CEO of an accountancy firm never makes any business finance bloopers. Here’s a story from a few years ago (it explains why we can fast-track helping you).

Our CEO Simon hadn’t been taking his own advice. He was head-down, fiercely focused on the day to day running of GrowFactor. By year 8 in business, we had 10 x our income… but our take-home profits were the same as in year 2.

It was an eye-opening moment. Simon realised we had been working so hard in the business, we’d become inefficient. We weren’t paying enough attention to the numbers that matter.

There’s a silver lining: this led Simon to develop our Profit Potential Model, which we can now teach you. To fulfil your potential, you must master your finances, minimise your taxes, have a clear strategy for growth - and be supported by a winning team.

Cashflow x3 in 12 months

One year after that wake-up call, our revenue was up 40%, our profits doubled, and our cashflow tripled. All in 12 months.

Simon’s time in the business dropped from 60 hours a week to 25. He was able to give his time to his own training, his family, his home life, and to other business projects (including helping business owners see similar results!)