Are you running your business or is your business running you?

People often start their business because they are skilled at what they do. Maybe you became an online coach because you got good results training people in the gym.

But 9 times out of 10, a skilled technician is not an effective CEO.

3 things most fitness business owners get wrong
  1. They try to do everything themselves
  2. They have trouble trusting others to help
  3. They won’t spent their hard earned cash 

This blocks business growth and can sometimes even lead to the business going backwards. Maybe the business owner will end up throwing in the towel as the stress levels just aren’t manageable in the long term.

But it can be different

The secret to really running your business is staying in your genius zone. Do the things that made you successful in the first place and outsource everything else to experts.

Yes, you need to understand your finances. But you don’t need to do the bookkeeping or prepare the management accounts or even pay your own bills.

3 ways profitable owners win at business
  1. They reinvest their cash in the team
  2. They trust that others can be better than themselves
  3. They tend to do less, not more

When you operate this way, you are responsible for setting the vision and strategy of your business. You’ll be the one reviewing performances and making decisions.

Exactly how Richard Branson or Tony Robbins do things.

They’re pretty successful people to emulate!

They have an idea (like Virgin Voyage) then hire a team to execute their vision. They make key decisions - but that’s it!

The long term benefit of thinking like a CEO

In the short term your cash flow will be lower. But in the long term you will work less, and earn more, with the fulfilment of helping clients and your team.

I hope this makes you think about where you’re at, and where you want to be.

If you want to know who you should hire first, how much to pay them, and where to find them then book in a free strategy call today!

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